Know when to quit

When you’re running a marketing campaign, it’s easy to be blinded by sunk costs. “We spent all that money getting those billboards designed, we have to leave them up! (Never mind that those billboards are bleeding us dry.)” Sometimes it’s...

Who am I? Why am I here?

For me, this was one of the more memorable moments from the 1992 election. Ross “Can I finish?” Perot had sent Admiral Stockdale to the VP debate. Watch this video to see what his opening remarks were: “Who am I? Why am I here?” Funny stuff...
Wired Magazine lays out A/B testing.

Wired Magazine lays out A/B testing.

I thought I’d start out with a Wired Magazine article by Brian Christian, all about about A/B testing. It’s a really good read, even if you’re (actually especially if) you’re new to A/B testing. Click here, open your mind and read!   Source:...